新闻传媒就其使命来说,是真理的宣传者和捍卫者,是社会公正、公平的平衡器。可以说,社会责任是媒体的脊梁,是媒体的生命线。好的舆论引导,会让社会舆论场山是山水是水;坏的舆论引导,会让社会舆论场山川变色。舆论引导能力乃至执政能力,说到底是顺应民意和赢得民心的能力。加强执政之基,须以得到舆论和民心的支持为基础、为前提。从社会舆论中倾听公众的呼声,从社会舆情中感知民声的底蕴,方为正确舆论引导之指向。舆论是社会或社会群体对特定事物、现象 News media, for its part, is a propagandist and defender of the truth and a socially equal and fair balancer. It can be said that social responsibility is the backbone of the media and the lifeline of the media. Good guidance of public opinion, will make public opinion mountain is the landscape is water; bad public opinion lead, make the social media landscape change color. The ability of public opinion to guide and even the ability to govern is, in the final analysis, the ability to conform to popular opinion and win popular support. To strengthen the foundation for governing must be based on the support of public opinion and popular support as a prerequisite. We should listen to the public’s voices from the public opinion and perceive the inner meaning of the people’s voices from the social public opinion so as to guide the correct public opinion. Public opinion is the social or social groups on specific things, phenomena