清真食品产业被视为新疆特色支柱产业之一,在繁荣新疆民族经济中发挥着不可替代的作用。基于SWOT矩阵分析,新疆清真食品产业发展目前应采用SO战略,即充分利用产业内部优势和把握外部有利机会,通过积极挖潜新疆清真食品产业自身的优势和内部发展能力,利用政策支持和持续增长的市场需求等有利契机,实现新疆清真食品产业的跨越式发展。 Halal food industry is regarded as one of the pillar industries in Xinjiang and plays an irreplaceable role in the prosperity of Xinjiang’s national economy. Based on SWOT matrix analysis, the current development strategy of Halal food industry in Xinjiang should adopt the SO strategy, which is to make full use of the internal advantages of the industry and to seize the external favorable opportunities. By actively tapping the advantages and internal development capabilities of the Halal food industry in Xinjiang, using the policy support and sustained growth Market demand and other favorable opportunities to achieve the Muslim food industry in Xinjiang by leaps and bounds.