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汉字是一种图形化语言,经历了多种形态演变,其书法艺术洒脱自如。汉字在现代品牌标志设计中有广泛的应用空间,尤其是其与传统图形的结合更是增加了标志的文化内涵。汉字是传承中国文化的完美载体。本文从汉字在标志设计中的直接应用、汉字与图形结合应用两个方面阐述了汉字在品牌标志设计中的应用方法。
Chinese characters are a kind of graphic language that has undergone many morphological changes. Its calligraphic art is free and easy. Chinese characters in the modern brand logo design has a wide range of applications, especially with the combination of traditional graphics is an increase of the cultural connotation of the logo. Chinese characters are the perfect carrier of Chinese culture. This article expounds the application of Chinese characters in brand logo design from the direct application of Chinese characters in logo design and the combination of Chinese characters and graphics.