电视与网络的互动,无论是对于网站的建设还是栏目的品牌效应的形成都提供了一条新思路。很多的电视台网站在这方面进行了积极的探索,并取得了良好的效果。综合起来主要有以下几种形式: 1、网络与电视联欢晚会的互动 比较典型的是央视国际网络参与2002年春节联欢晚会的互动,取得了很好的社会反响,成了春节联欢 The interaction between television and the Internet provides a new idea both for the construction of the website and the formation of the brand effect of the part. A lot of television stations in this area have been actively explored and achieved good results. To sum up, there are mainly the following forms: 1. The interaction between network and TV Gala is typical. The participation of CCTV International Network in the Spring Festival Gala in 2002 has yielded good social repercussions and became a festival of the Spring Festival