自1961年在香港开始海外事业以来,Kanebo(嘉娜宝)化妆品公司在亚洲、欧洲、美国分别建立不同的营销体制,现已发展到28个国家和地区。近年来,Kanebo化妆品公司凭借着成功的营销策略,南征北战,成绩斐然,增长速度高出了行业平均水平,在化妆品行业为负增长的日本市场取得了净增长3％的突出成绩。战略一:科学严谨的市场分析在日本,Kanebo有4类销售网:百货公司、超级市场、杂货店、化妆品连锁店及药房,某些产品仅限于某个销售网发售,例如HF和近期推出的Lunasol都只在大型百货公司发售;Twany和Myuk系列只见于化妆品连锁店;而Kate则只能在药房找到。顾客对象形形色色,Kanebo准 Since Kanebo Cosmetics began its overseas business in Hong Kong in 1961, it has established different marketing systems in Asia, Europe and the United States. It has now grown to 28 countries and regions. In recent years, Kanebo Cosmetics Co., Ltd. has succeeded in the South Korean campaign with its successful marketing strategy and achieved remarkable results. The growth rate was higher than the industry average. In the cosmetics industry, the negative growth of the Japanese market has achieved a net increase of 3%. Strategy 1: Scientific and Rigorous Market Analysis In Japan, Kanebo has four types of sales networks: department stores, supermarkets, grocery stores, cosmetics chains, and pharmacies. Some products are limited to certain sales networks, such as HF and the recently introduced Lunasol. They are only available in large department stores; the Twany and Myuk series are only found in cosmetic stores; Kate can only be found in pharmacies. Various customer objects, Kanebo standards