眼下企业的职能已不仅仅是设计和制造一种产品,将它提供给用户,也不仅仅是产品加上售后服务这么简单。一个企业要想在产品过剩时代中求得生存和发展,首要的工作就是营销。在营销中,企业不但生产产品、销售产品和提供服务,至关重要的是对用户行为的影响。 Nowadays, the function of a company is not only to design and manufacture a product, but also to provide it to users, not just products and after-sales service. If a company wants to survive and develop in the era of excess product, the first job is marketing. In marketing, companies not only produce products, sell products, and provide services, it is crucial to influence user behavior.