1.创造需要消费者很少主动去向生产者提出自己的需要。通常都是由生产者根据人的消费需要去生产或开发产品,并采用种种手段说服消费者去认同产品。因此,生产者应积极地去发现和开发新的需求信息、产业信息和新材料,提供新产品,创造新组织,构筑新的流通渠道,并提出新的销售构想。 1. Creation requires that consumers seldom take the initiative to ask their producers for their own needs. It is common for producers to produce or develop products based on human consumption needs and to persuade consumers to identify products by various means. Therefore, producers should actively find and develop new demand information, industrial information and new materials, provide new products, create new organizations, build new distribution channels and propose new sales concepts.