名牌出效益,为“创”名牌,时下不少企业想出了种种招数,如不惜花巨资做广告、出钱参加各类评奖活动……诸如此类,不胜枚举.但这类事毕竟投资太大,也太多太滥.于是一些企业便另辟蹊径,想出了借“洋名”来扬名的新招. The brand name is effective, and it is a “creation” brand. Nowadays, many companies have come up with all kinds of tricks, such as investing heavily in advertising, investing in various kinds of prize-raising activities, and so on. Big, too much too much abuse. So some companies will then open up new paths, come up with a new trick to use the “foreign name” to fame.