我有一个客户,是一家大型连锁商店的总裁。他说:“双赢的观念的确不错,可惜太理想化。商场现实无情,不与人争,只有被淘汰。”我说:“那好,难道让你盈利,让顾客吃亏就现实了吗?”“当然不行!那样我会失去所有的顾客。”他回答。“那让你做赔本生意现实吗?”“也不是,无利可图还叫什么生意?”我们考虑了各种选择,结果只有双赢才是唯一现实的选择。最后他承认:“也许同顾客的关系的确如此,但和供货商的关 I have a client who is the president of a large chain store. He said: ”The concept of win-win is indeed good, but too idealistic. Mall reality ruthless, not with people, only to be eliminated. “ I said: ”Well, can you make a profit, so that customers lose the reality Of course not! So I will lose all customers. “” He replied. “It is not, unprofitable also what business?” “We considered a variety of options, the result is only a win-win is the only realistic choice. In the end he admitted: ”Maybe the relationship with the customer is indeed the case, but the supplier’s off