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随着信息产业的快速发展,广播、电视、互联网、手机短信和报纸传递的信息,如潮水一样向人们涌来。随着工作和生活节奏的加快,读报再也不是人们接受信息的最主要的或惟一的渠道了。受众对获取信息的渠道和对媒体的选择日益多元化,对信息的关注点和兴奋点日趋多元化。信息源的发散性、信息内容的多样性、信息价值的易碎性,使得单一媒体用单一方式在单一时间里传播
With the rapid development of the information industry, radio, television, the Internet, mobile phone text messages and newspapers convey the same message as the tide. With the acceleration of the pace of work and life, reading newspapers is no longer the most important or only channel for people to accept information. Audiences are increasingly diversifying their channels of access to information and their choice of media, and increasingly diversify their concerns and excitement about information. The divergence of information sources, the diversity of information content and the fragility of information value make single media spread in a single time in a single time