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美国哈佛大学的赫斯克特教授在《企业文化与经营业绩》一书,对企业文化与企业长期经营业绩是否存在相关性作了精辟的论述。他们用大量的数据、可信的实例、冷静的分析和科学的论证昭示世人:企业文化对企业长期经营业绩有着重大的作用,重视各级管理人员领导艺术公司的经营业绩远远胜于那些没有这些企业文化特征的公司;不良的企业文化对企业的长期经营业绩具有明显的负面作用。在经济全球化和市场一体化的今日,我们不是企业文化要与不要的问题,而是其经营行为究竞应当建立在一种顺应现代市场经济发展和企业自身要求的企业文化的基础上,还是建立在一种背离现代市场经济发展和企业自身要求的基础上;是重现企业文化建设,积极培育适应时代要求、凸显企业个性的企业文化,还是忽视企业文化建设,把企业文化建设看作是画蛇添足可有可无的附属品。
Heskett professor at Harvard University in the “corporate culture and operating performance,” a book on corporate culture and the long-term business performance of the company whether there is a correlation between the exposition. They use large amounts of data, credible examples, calm analysis and scientific evidence that the world: corporate culture has a significant effect on the long-term business performance of enterprises, focusing on the management performance of leading art companies at all levels is far better than those who do not These corporate culture characteristics of the company; poor corporate culture on the long-term business performance of enterprises has a significant negative effect. In today’s economic globalization and market integration, we are not the question whether corporate culture is or not. Instead, we should base ourselves on the corporate culture that complies with the requirements of the modern market economy and the enterprises’ own needs, or Based on the departure from the modern market economy and the enterprise’s own requirements; is to reproduce the corporate culture, and actively cultivate adapt to the requirements of the times, highlighting the corporate personality of the corporate culture, or neglect the construction of corporate culture, the corporate culture as a Superficial snake add optional accessories.