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互联网的迅速发展,形成了一个跨时空限制的新市场。在这一个虚拟市场上给各个企业单位更多的商机和竞争。网络营销随着互联网的迅速发展而诞生。而中小企业在对外贸易方面运用恰当的网络营销对企业的成长与发展起到巨大的推动作用。本文针对中小企业的网络营销现状,提出针对中小企业的切实可行的网络营销对策,从而提升中小企业的竞争优势。
The rapid development of the Internet has resulted in a new market spanning time and space constraints. In this virtual market to all business units more business opportunities and competition. Internet marketing with the rapid development of the Internet was born. SMEs in the use of foreign trade in the appropriate network marketing on the growth and development of enterprises has played a huge role in promoting. This article aims at the current situation of small and medium-sized enterprises’ network marketing, and puts forward the feasible internet marketing strategies for small and medium-sized enterprises so as to enhance the competitive advantage of small and medium-sized enterprises.