如今的经济已经进入了一个全球化竞争的时期,企业必须抛开单纯为销售而销售的行为,从消费者的心智出发,搭建一个能让消费者认同并且具有社会公信背景的平台,实施人性化的营销活动,这种行为便是“公益营销”。公益营销是以关心人的生存发展,社会进步为出发点,利用公益活动与消费 Today’s economy has entered a period of global competition, companies must put aside sales simply for sale behavior, starting from the consumer’s mind, to build a platform that allows consumers to agree and have a social background of trust, the implementation of humane Of marketing activities, this behavior is “public service marketing.” Public welfare marketing is concerned with people’s survival and development, social progress as the starting point, the use of public welfare activities and consumption