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2014年6月13日凌晨2点,四年一度的世界杯在巴西圣保罗竞技场拉开大幕。作为全球最受瞩目的体育盛会,世界杯不仅是各国球员的竞技场和全世界球迷的狂欢节,也是一个全球商家争夺的巨无霸“蛋糕”。每届世界杯都是各国企业施展拳脚的舞台,本届世界杯则是中国企业大放异彩的一届。本届巴西世界杯有诸多中国企业的“中国制造”产品:小到比赛用球、球迷围巾、吉祥物,大到比赛场馆能源设备、球场电子大屏幕……随处可见的“中国元素”已成为本届世界杯一道独具特色的亮丽风景。
At 2 a.m. on June 13, 2014, the quadrennial World Cup opened at the Sao Paulo Arena in Brazil. As the world’s most watched sports event, the World Cup is not only a carnival of players’ arenas and fans all over the world, but also a giant “cake” of global merchant competition. Each World Cup is a national stage to display their fists and legs, the World Cup is the shining Chinese enterprises a session. The current World Cup in Brazil, many Chinese enterprises “Made in China ” products: small to match the ball, fans scarves, mascots, large stadium energy equipment, electronic stadium screen ... ... everywhere "Has become a unique World Cup beautiful scenery.