城市的形象传播,我觉得有一个非常好的比喻:就像大型活动的赞助机构,每一次搞活动的时候都有都他们的影子。说实话,这些机构没有花钱的还好,花了钱的都是傻冒,谁会记得他们的慷慨?但是他们还是会去做,为什么?这就是他们的活儿。目前投放的城市广告中,招商广告和 I think there is a very good metaphor for the spread of the image of the city. Like the sponsors of large-scale activities, they have their shadow every time they engage in activities. To be honest, these institutions did not spend money, money spent are foolish, who will remember their generosity? But they still do, and why? This is their job. Currently running in the city advertising, advertising and advertising