韩志锋在《左公关右广告》一书中一语道破了公关的最根本作用正是实现品牌的高效推广。公关的形式多种多样,而我们平时接触较多的莫过于各种公关赞助了。公关赞助往往带有“公益”的光环,以至于我们有时会落入商性与善心之间的纠结。其实也没必要太纠结,摸一下自己专业的额头(确保没有发烧)或许会对自己变得坦诚一点:任何企业的公关赞助都是其品牌传播的一个不可分割部分,说白了它是有目的性的(这听起来似乎很不顺耳)。尽管受众不一定非得非常明确你公关赞助 Han Zhifeng in the “left public relations right ad,” a book in the language of the most important effect of breaking the public relations is to achieve the efficient promotion of the brand. Public relations in a variety of forms, and we usually have more contact than any kind of public relations sponsor. Public relations sponsorship often carries a halo of “public good” so that sometimes we fall into a tangle between business and kindness. In fact, it is not necessary too tangled, touch your own professional forehead (to ensure that no fever) may become frank about yourself: any corporate public relations sponsorship is an integral part of its brand communication, to put it purposefully (This sounds like very unpleasant). Although the audience does not necessarily have to be very clear about your PR sponsorship