当今,新闻传播已发展到智能化阶段,即以互联网和大数据技术为驱动的阶段,此时传统媒体的转型也需顺势而为,应把握两个关键点:解决渠道失灵以重建用户连接和加强原创内容的知识产权保护。针对渠道失灵的问题,传统媒体需要不断加强对外合作,以尽快补齐短板。 Today, news distribution has evolved to an intellectualized stage, which is driven by the Internet and big data technologies. At this time, the transformation of traditional media needs to follow the trend of two key points: to solve the problem of channel failure and to rebuild user connections and Strengthen intellectual property protection of original content. In response to the issue of channel failure, traditional media need to constantly strengthen their cooperation with foreign countries so as to make up for the shortcomings as soon as possible.