随着社会主义市场经济的发展和我国加入世贸组织, 受众对财经信息的需求与日俱增,媒体对财经领域的报道量也逐步加大,发展电视财经节目成为必然。但电视与财经的联姻并不是一蹴而就的。广大受众需要什么样的“经济大餐”,电视财经节目能否引起观众的共鸣,必须依据广泛、深入的市场及受众需求调查,努力办好节目,提高栏目收视 With the development of the socialist market economy and China’s accession to the WTO, the demand for financial information by the audience is increasing day by day. The media coverage of the financial sector has also gradually increased, and the development of television financial programs has become inevitable. But the marriage of television and finance does not happen in one go. Whether the broad audience needs what kind of “economic feast” and whether television financial programs resonate with audiences must be based on extensive and in-depth market and audience needs surveys, and efforts should be made to improve the programs and improve the viewing of sections