美国企业在国际市场上具有霸主地位是不容置疑的,而美国企业的背后是美国的企业文化与国家精神、民族文化融为一体。美国文化体系有三个突出的特征:个人主义、英雄主义、理性主义个人主义使美国人崇尚自由;英雄主义使美国人崇拜巨头伟人,富于竞争精神;理性主义则使他们富于思考,崇尚法规实效。 The dominance of American enterprises in the international market is beyond doubt. The American enterprise is behind the corporate culture of the United States, its national spirit and its national culture. The American cultural system has three salient features: individualism, heroism, rationalism, individualism, which advocates the freedom of the Americans; heroism, which enables the Americans to worship the giants and is full of competition; rationalism makes them think and advocate laws and regulations Effective.