实时企业的概念及其理论发展信息时代的来临,科学技术的发展,都极大地改变了消费者的生活方式,也同时影响了那些希望能把握住消费者需求的企业的营销方式。消费者自身出于竞争的压力以及需要承担的责任,更多地希望能从自己原有的工作时间或者非自由处置时间中挤压时间,这就给现 The concept of real-time business and its theoretical development The advent of the information age, science and technology have greatly changed the way of life of consumers, but also affect those who hope to grasp the needs of consumers marketing. Due to the pressure of competition and the responsibilities that need to be borne by the consumers themselves, the more they hope to squeeze time from their original working hours or non-free disposal time,