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随着中国对外开放程度的不断加深,中国企业纷纷走出国门开展国际商务活动,参与国际竞争。企业开展国际商务活动所面临的首要问题就是国际化问题。如何进入外国市场,如何走出适合中国企业的国际化道路不仅影响到企业的投资决策,而且影响到企业的战略决策及企业的长远发展。在因特网时代,企业面临着多样的国际化策略。即使那些已经成功进入国际市场的企业,在因特网时代也可能面临进一步国际化的问题。因此,研究因特网背景下的企业国际化问题不仅关系到企业国际商务的成败,而且关系到企业的国际竞争能力,它对企业高层管理者做出正确的投资决策具有较强的理论参考价值和较大的现实指导意义。
With the deepening of China’s opening up, Chinese enterprises have gone abroad to start international business activities and participate in international competition. The primary issue that enterprises face in conducting international business activities is internationalization. How to enter the foreign market and how to get out of the internationalization path suitable for Chinese enterprises not only affect the investment decision-making of enterprises, but also affect the strategic decision-making of enterprises and the long-term development of enterprises. In the Internet age, companies face a variety of international strategies. Even those businesses that have successfully entered the international market may face further internationalization issues in the Internet age. Therefore, studying the issue of internationalization of enterprises under the background of Internet not only concerns the success or failure of international business of enterprises, but also affects the international competitiveness of enterprises. It has strong theoretical reference value for making senior executives’ correct investment decisions Great practical significance.