营销学也认为人是理性的,但是有限理性,而且感性、盲目时常取代理性。如果不是这样,商家们就不会几十年翻来覆去这么几招陈旧到庸俗的营销手段了。例如,“免费试用”。作为一种曾经有效的营销手段,“免费试用”已经有着很长的历史了。一般的做法是把少量的有关商品提供潜在的顾客,并说明这样做的目的是让他们试一下看自己到底喜不喜欢这个商品。 Marketing also believes that people are rational, but bounded rationality, and sensibility, blindness often replace reason. If this is not the case, the merchants will not be able to turn over so many old and vulgar marketing methods in decades. For example, a “free trial”. As a once effective marketing tool, the “free trial” has a long history. The general approach is to provide potential customers with a small amount of related products, and explain that the purpose of doing so is to let them try to see if they really like this product.