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近几年,影楼传统模式下的婚纱摄影经历了巨大的发展瓶颈,很多地区的整体消费不进反退。而随着新人消费模式的改变,婚庆产业呈现大幅度上涨的趋势。不仅新人在结婚当天摄影、摄像所花费的金额已然不逊色于一套影楼传统模式的婚纱照,其他由此蔓延的边缘性影像消费也呈现与日俱增的状态。这样的现状促使我们考虑,如何深挖顾客的消费潜能。事
In recent years, wedding photography under the traditional mode of studio has undergone tremendous development bottlenecks, and the overall consumption in many areas is not retrogressed. With the new consumption patterns change, the wedding industry showed a sharp rise in the trend. Not only did the newcomers photograph their wedding day, the amount of video footage they already used was no less favorable than that of a wedding photo studio’s traditional model, and the other marginalized images thus consumed were also showing a rising status. This situation prompted us to consider how to dig deep consumer spending potential. thing