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传统校园媒体以校报、广播为主,但近年来随着互联网技术的发展,各大高校校园媒体传播的途径和方式在不断创新,逐渐使用校园网、微信、微博、数字电视等新的媒介形式,校园媒体传播越来越趋向于多元化、多层次。然而,在多元媒体融合发展背景下,高校校园媒体传播也存在媒体融合有限、传播内容同质化、媒体从业人员专业化水平不高、硬件设施不完善等问题。基于此,本研究调研广西部分高校的校园媒体,对其校园媒体的现状进行探究,提出如下优化策略:强化媒体融合且定位差异化,创新最优传播方式;打造全媒体人才队伍,提升专业化水平;丰富校媒内容生产,增强媒体吸引力;加强资金及硬件设施投入,扩大传播范围。
However, in recent years, with the development of Internet technology, the ways and means of media dissemination in major campus have been constantly innovated. Gradual use of such new ways as campus network, WeChat, Weibo, digital TV and so on Media forms, the campus media more and more tends to be diversified, multi-level. However, under the background of multi-media convergence, there are also some problems such as limited media integration, homogenization of media contents, low professionalization of media practitioners, and inadequate hardware facilities. Based on this, this study investigates the campus media of some colleges and universities in Guangxi and explores the status quo of its campus media and puts forward the following optimization strategies: strengthening media convergence and positioning differentiation, innovating the optimal communication mode; building a full media talent team and enhancing specialization Level; enrich the production of media content to enhance the attractiveness of the media; strengthen capital and hardware facilities to expand the scope of dissemination.