在竞争激烈的零售企业,如何寻找新的利润增长点和来源、削减供应链成本、加快周转速度、增加客户服务附加值、拓展品牌影响力等,成为企业管理者关注的焦点。根据 IBM 多年来在零售行业的经验,把零售业的业务问题划分成五大模块,并且通过构建相应的服务支持系统来实现这些模块。这五大模块包括:业务流程和数据管理。例如,采用电子文件代替传统的纸质文件,不仅可以节约纸张和打印、复印的开销,而且对于地理跨度大的连锁型零售企业,还意味着总部和连锁店之间实现信息的 In fiercely competitive retail companies, how to find new profit growth points and sources, reduce supply chain costs, accelerate turnover, increase customer service value, and expand brand influence have become the focus of corporate managers. According to IBM’s experience in the retail industry over the years, the business issues of the retail industry are divided into five major modules, and these modules are implemented through the construction of corresponding service support systems. These five modules include: Business Process and Data Management. For example, the use of electronic documents instead of traditional paper documents not only saves paper and printing and copying costs, but also has the effect of achieving information between headquarters and chain stores for large-scale chain-type retail enterprises.