出奇制胜巧卖花

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花店、花档的经营手法大同小异,在买与卖的生意中,可谓千篇一律。朋友是外企的管理人员,经常不在家,有一花店的老板是他的妹妹,从没有学过花艺,朋友只是负责筹措资本,花店全权交给妹妹经营。生意一直不好,请我帮助谋划一下。经过认真分析,我提出如下建议:1、宣传工作很重要,在宣传中独树一帜,特意订制了几千张纸巾,附上花店的卡片,在街上向行人散发。因为,现在送传单,行人未必肯接,接了也未必看,送纸巾就一定会接,接了就一定会看到花店的卡片。2、发展会员,凡顾客都可以免费成花店的会员。会员资料由电脑掌握,每次订买花卉,电脑会按一元一分,积累分数,积分到一定程度,可换取礼品。会员每次惠顾有九折优惠,同时可免费参加花店的插花班。对会员 The business practices of flower shops and flower stalls are similar, and they can be described as stereotyped in the business of buying and selling. Friends are managers of foreign companies. They are often not at home. The owner of a flower shop is his younger sister. He has never learned about flowers, his friends are only responsible for raising capital, and the florist is solely responsible for the operation of his sister. Business has been bad. Please help me plan. After careful analysis, I put forward the following suggestions: 1. Propaganda work is very important. We are unique in our publicity. We have specially ordered thousands of tissues, attached the card of the flower shop, and distributed it to pedestrians on the street. Because now, sending a leaflet, a pedestrian may not be willing to pick it up. If it is picked up, it may not be seen. The paper towel will be picked up. If you pick it up, you will see the card of the flower shop. 2, Development Members, where customers can be free to become a member of the flower shop. Members’ information is mastered by the computer. Each time a flower is ordered, the computer will accumulate a score of one dollar and one point, and the points will be accumulated to a certain extent. In exchange for gifts. Each member enjoys a 10% discount for each purchase, and can attend the flower shop’s flower arrangement class free of charge. Members
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