创意,创造一种理想和希望达到的意境与效果。创意是很富有感染力、震撼力、认同感的艺术。创意又是一门科学,只有建立在实事求是,周密调研,精心策划的基础上,创意才显得有特色,产生与组织目标值相接近的结果。影响创意运作的外部和内部环境任何创意,都肩负着完成一项具体计划和战略任务的使命。它不仅要着眼大目标、大系统,还要兼 Creativity, creating an ideal and hope to achieve the mood and effect. Creativity is a very infectious, shocking, identity art. Creativity is also a science. Only on the basis of seeking truth from facts, careful investigation, and careful planning can creativity be distinctive, and results that are close to the organization’s target value. Any ideas in the external and internal environment that affect creative operations have a mission to accomplish a specific plan and strategic mission. It should not only focus on big goals, big systems, but also