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目前辽阳石化公司氯化聚乙烯产品已经接近了产品的衰退期,产品生产成本高居不下,生产产量逐年下降,新产品开发缓慢,市场竞争力也在逐渐下降,现如今各生产企业间的竞争非常激烈,价格战持续不断,原产品的技术改进和新产品的更新换代问题已经摆在辽阳石化公司面前,本文就分析氯化聚乙烯行业产品的市场情况和各生产企业情况,和辽阳石化公司氯化聚乙烯产品出现的问题和弊端,提出辽阳石化公司氯化聚乙烯产品必须走高端产品路线,创造自己的品牌,以期给辽阳石化公司的产品优化和增加企业利润提供较有价值的理论参考。
At present, Liaoyang Petrochemical Company chlorinated polyethylene products have been approaching the product’s recession, high product cost, production declined year by year, new product development is slow, the market competitiveness is also gradually declining, and now the competition among manufacturers is very intense , The price war continued, the original product technology improvements and new product replacement problems have been placed in front of Liaoyang Petrochemical Company, this article analyzes the market situation of chlorinated polyethylene products and the situation of various manufacturing enterprises, and Liaoyang Petrochemical Company chlorination Polyethylene products, problems and drawbacks proposed Liaoyang Petrochemical Company chlorinated polyethylene products must take the high-end product line to create their own brand, with a view to Liaoyang Petrochemical Company’s product optimization and increase corporate profits provide more valuable theoretical reference.