跨国公司过去将中国当作加工制造、试验基地而非重要消费市场,因而常犯如执行双重标准、歪曲或篡改法规等本地化错误丑闻缠身,麻烦不断,洋品牌在中国终于Hold不住了。在媒体的聚光灯下,洋品牌光鲜外表下的阴暗一面遮掩不住了:家乐福的“价格门”、康菲的“污染门”、古驰的“虐工门”、 MNCs used to regard China as a manufacturing, testing base rather than an important consumer market. As a result, they often violated local scandals such as enforcing double standards, distorting or tampering with laws and regulations, and the trouble continued. Foreign brands finally could not hold up in China. Under the spotlight of the media, the gloomy side of foreign brands can not conceal the dark side: Carrefour’s Price Door, Conoco’s Pollution Door, Gucci’s Aberrant Door,