论文部分内容阅读
网络文化对于塑造、提升城市的形象也发挥着越来越重要的作用,如何通过加强网络文化建设来提升城市形象、丰富人文滁州的精神内涵,在当前有着重要意义。滁州在网络文化建设与管理中有着自己的特色和优势,取得了一定的成效,但也面临着一些突出的问题。为此,要改变观念,政府要重视网络文化建设;加强策划,构建城市形象的网络传播模式;发展滁州文化产业,积极打造具有地方特色的文化产品;发展滁州文化产业,积极打造具有地方特色的文化产品;引进和培养善于应用网络媒体的城市形象传播队伍人才。
Network culture is playing an increasingly important role in shaping and promoting the image of the city. How to enhance the image of the city and enhance the spiritual connotation of Chuzhou by strengthening the network culture is of great significance at present. Chuzhou has its own characteristics and advantages in network culture construction and management, and has achieved some success, but also faces some outstanding problems. Therefore, to change the concept, the government should attach importance to the construction of network culture; strengthen the planning and construction of the network communication model of city image; develop Chuzhou cultural industry and actively create cultural products with local characteristics; develop Chuzhou cultural industry and actively create local culture with local characteristics Cultural products; the introduction and training of good use of network media city image transmission team talent.