高职教育是以就业为目的的,岗位能力培养十分重要,只有具备岗位能力学生才能顺利就业,要培养学生的岗位能力就必须做好实践教学。而且职业性与技能性是高职教育的显著的特征,用人单位对高职院校毕业生最为重视的能力就是实践能力,本文以市场营销专业为视角,分析了通过实践教学培养学生岗位能力的策略。 Higher vocational education is based on employment, job training is very important, only students with post ability to successfully employment, to cultivate the ability of students must be good practice teaching. And vocational and technical ability is a significant feature of higher vocational education. Employer units have the most practical ability to employ graduates of higher vocational colleges. In this paper, from the perspective of marketing specialty, this paper analyzes the ability of cultivating students’ position through practical teaching Strategy.