口碑,是人类最原始的行销广告。人际传播,不知要比广播、电视、报刊等媒介传播要早上多少年,在店铺、字号还没有出现前,它就现实地存在着,甚至比商品交换还要来得早。中国有句古话,叫“好酒不怕巷子深”。如今,重新玩味这一经典语句,我们会发现其中隐含着一 Word of mouth, is the most primitive human marketing advertising. Interpersonal communication, I do not know than radio, television, newspapers and other media to spread how many years in the morning, before the store, the font has not appeared before, it exists, even more than the exchange of goods even came earlier. There is an old saying in China that “good wine is not afraid of alleyways.” Now, re-play this classic statement, we will find that one implied