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中国广告产业发展现状与发展危机尚处起飞期的中国广告产业拐点:持续增长中的理性调整发展空间与潜量巨大本土专业广告公司的高度分散、高度弱小跨国广告集团在华的强力扩张媒介购买公司的大资本运作,挤压本土广告代理公司并危及我国的媒介安全美国:自由市场竞争背景下的独立产业发展模式美国广告产业的发展历程与发展现状美国广告:自由市场竞争背景下的独立产业发展模式日韩:国家政策与行业标准双重维护下的媒介、企业共生型发展模式日本广告业的发展历程与发展现状韩国广告业发展历程与发展现状日韩广告:国家政策与行业标准双重维护下的媒介、企业共生型产业发展模式中国台港地区:后进自由独立产业发展模式台湾广告业的发展历程与发展现状香港广告业的发展历程与发展现状台港广告:自由开放背景下的外资化产业发展模式中国内地广告业现实发展的路径选择上述研究的简要概述研究参照中的几点重要思考中国内地广告业发展的三点对策与建议
China’s advertising industry development status and development crisis China’s advertising industry turning point at the time of takeoff: rational adjustment in sustained growth development space and potential huge local professional advertising company’s highly dispersed and highly weak multinational advertising group’s strong expansion in China The company’s big capital operation, squeezing out local advertising agencies and endangering China’s media security. US: Independent industry development model in the context of free market competition. Development and current status of US advertising industry. US advertising: Independent industry in the context of free market competition. Development Models: Japan and South Korea: Media and corporate symbiosis development model under the dual maintenance of national policies and industry standards The development history and development status of Japan’s advertising industry Development and development status of Korean advertising industry Japan and South Korea Advertising: Under the double maintenance of national policies and industry standards The development model of the medium and enterprise symbiotic industry in China: Taiwan and Hong Kong regions: the development model of the free and independent industry in Taiwan The development and development of the advertising industry in Taiwan The development and development of the advertising industry in Hong Kong Taigang Advertising: The foreign capital industry in the context of liberalization Development model Mainland real development path selection of the advertising industry research brief overview of some important studies refer to ponder three countermeasures and suggestions development of mainland China advertising industry