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随着人们对化妆品的重要性的认识,消费者的队伍在不断扩大。对化妆新品的刻意追求,加上化妆品生产和消费的独特性,使世界各国的化妆品销售呈不断上升的趋势。 目前,发达国家人均化妆品年消费美国为70美元,日本为50美元,我国仅7美元左右。预计中国的化妆品消费发展速度将高于世界平均数。越来越多的西方厂商,在开发新品的同时,纷纷涌入占世界1/4消费者的中国市场。
With the recognition of the importance of cosmetics, the ranks of consumers are constantly expanding. The deliberate pursuit of new makeup products, coupled with the uniqueness of the production and consumption of cosmetics, has led to a rising trend in cosmetics sales worldwide. At present, the average annual per capita consumption of cosmetics in developed countries is 70 U.S. dollars, Japan is 50 U.S. dollars, and China is only around 7 U.S. dollars. It is expected that China’s cosmetics consumption will grow faster than the world average. More and more Western manufacturers, while developing new products, have flooded into the Chinese market, which accounts for one quarter of the world’s consumers.