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这种实现高效率流通的现代营销方式,有自己深刻的内涵和严格的条件 近期成品油流通市场整顿对国有石油公司提供了低成本扩张、扩大零售市场份额的机遇,而推行集中配送的连锁经营是壮大油品销售国有主渠道的利器。 特许连锁经营是流通领域适应社会化大生产和现代消费方式的客观要求,通过规模化经营、科学化管理和标准化服务,实现高效率流通的一种现代销售方式和商业组织形式。但在没有深刻了解这种经营的内涵、条件,没有足够的资金、人才、管理水平的情况下,盲目地铺开摊子,只能是让这种尝试淹没在暂时的花哨和热闹之中。
This modern marketing approach to achieve efficient circulation has its own profound connotation and strict conditions. The recent rectification of the refined oil circulation market has provided state-owned oil companies with opportunities for low-cost expansion and expansion of retail market share, while the implementation of centralized distribution of chain stores Is to strengthen the sale of oil products the main channel of the weapon. Franchising is a modern distribution and commercial organization that can meet the objective requirements of large-scale socialized production and modern consumption patterns in the circulation field and achieve efficient circulation through large-scale management, scientific management and standardization services. However, without a deep understanding of the connotation and conditions of such operations and the lack of sufficient funds, talents and management levels, blind stalls can only make such attempts submerged in temporary fancy and livelyness.