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“家电下乡,家电产品只是载体,这个载体承载的应该是研发、服务、品牌的同步下乡。因为老乡们最终需要的不仅仅是产品,而是一种对生活品质的追求。”海尔集团副总裁周云杰道出了海尔家电下乡的指导思想。或许正是基于这样的高要求,截止到2008年11月20日,海尔国内农村市场销售收入达到220亿元,比2007年全年高出50亿元。那么,海尔的家电下乡的“三个同步”是怎样走进农村的?
“Home appliances to the countryside, home appliances just carrier, this carrier should be carried by the research and development, service, brand synchronization to the countryside because the villagers eventually need more than just products, but a pursuit of quality of life. ” Zhou Yunjie, vice president of Haier Group, came out with the guiding ideology of Haier’s home appliances to the countryside. Perhaps it is based on such a high demand, as of November 20, 2008, Haier’s domestic rural market revenue reached 220 billion yuan, higher than the full year 2007 5 billion yuan. So, Haier’s home appliances to the countryside “Three Sync ” is how to enter the countryside?