作为一种特殊的政治资源,政府形象是构成政府影响力的基本要素之一。当前,随着我国“入世”,很多地方政府已充分认识到了树立和塑造理想的政府形象的重要性,将政府形象建设提上了议事日程。但无可否认的是,一些地方政府在形象建设上产生一个新的误区,即“衣冠不整,谢绝入内”现象。诸如“衣冠不整,谢绝入内”的告 As a special kind of political resource, the government image is one of the basic elements that form the influence of the government. At present, with China’s accession to the WTO, many local governments have fully realized the importance of establishing and shaping an ideal government image and put the building of a government image on the agenda. However, it is undeniable that some local governments have created a new misunderstanding in their image building. That is, the phenomenon of “uniforms fall into denial of clothing”. Such as “uniforms, declined into” report