4月11日,伊莱克斯的每位经销商在开会前都破天荒地领到了一个同声翻译耳机,因为这次要给他们介绍伊莱克斯全新市场攻略的是该公司那位来自瑞典总部的总裁白桦志。而白桦志在走上演讲台时心里也很清楚——他苦心策划的伊莱克斯全新市场营销策略及发展战略能否奏效,就全看台下这近千位来自中国各地的商家了。 On April 11, each Electrolux distributor received a simultaneous translation headset before the meeting, because this time to give them a brief introduction of Electrolux’s new market strategy is from the company’s Swedish headquarters President Bai Hua Zhi. While Betula said when he walked onto the podium, he was also very clear - he painstakingly planned a new Electrolux marketing strategy and development strategy will work, on the whole stand of nearly a thousand businessmen from all over China.