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在新媒体快速发展的时代背景下,数字技术应用于人们生活中的各领域,给人们的生活方式带来了极大的变革,而这一点在视觉传达领域的影响则更为显著,某种意义上来说,新媒体艺术的出现从根本上改变了视觉传达艺术。在新的媒体时代,给予视觉传达更为准确符合时代的定义,能更好地迎合和满足现代社会对视觉传达艺术的需求。
In the era of rapid development of new media, digital technology has been applied to various fields in people’s lives and has brought great changes to people’s lifestyles, and this has a more significant impact in the field of visual communication. In the sense, the emergence of new media art fundamentally changed the art of visual communication. In the new media era, giving visual communication more accurately and in accordance with the definition of the times can better meet and satisfy the needs of the modern society for the art of visual communication.