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2003年12月28日,中央电视台少儿频道正式开播。2004年,广电总局下达了在省级、副省级电视台开办少儿频道的通知。随之而来的是天津少儿频道开播,各地少儿频道也相继开播。然而,在其背后的情景又是怎样的呢?很多地方少儿频道是在无法保证质量的情况下无奈播出,另外,市场运作上投入与产出的不对称造成巨大的资金差额使制作方(电视台)也非常头疼。当服装、玩具、饮食、教育等多项产业都紧盯着儿童市场之时,电视业所流露出的疲软的确令人深思。原因很多,其中电视节目本身的制作是一个原因,节目之外的后产品开发也是一个原因。本文在儿童电视节目的量有所增加的时候,谈谈在儿童电视节目本体范畴内我们还应该注意的几个观念上的问题。
December 28, 2003, CCTV children’s channel officially started. In 2004, SARFT issued a notice on launching a children’s channel at the provincial and sub-provincial level. Followed by the launch of children’s channel in Tianjin, children’s channels all over the country have also started broadcasting. However, what is behind this scenario? In many places, children’s channel is not broadcast in a way that can not guarantee quality. In addition, there is a huge capital gap caused by asymmetric input and output in the market so that producers TV station) is also a very headache. While many industries, including clothing, toys, food and education, are looking at children’s markets, the weakness in the television industry is indeed thought-provoking. There are many reasons for this. One of the reasons for the production of the television program itself is also one of the reasons behind the development of post-production programs. As the volume of children’s television shows increases, this article talks about a few conceptual issues that we should also be aware of in the context of children’s television programs.