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市场需求瞬息万变,如何加速产品的更新换代与之相适应?以下10条策略可供参考: 1.开拓性策略即以强有力的研究举措推动新产品尽快投产,以高技术、低成本在市场竞争中占据有利地位。美国“十佳企业”之一的惠普电子公司设有庞大研究机构,每年以销售额的8～10%的研制费用从事新产品开发研制,使其售出的产品中约有60%是新产品,从而获得丰厚利润。固然,实施开拓性策略费用大、风险大,但成功后却能带来巨额收益。 2.粘贴性策略即指绕开开发环节,对市场上出现的新产品立即进行仿造并加以改进,生产出质量更好的产品。为此应及时掌握同行的研究
The market demand changes rapidly, how to accelerate the upgrading of the product to adapt to it? The following 10 strategies for reference: 1. Pioneering strategy is to force new research products to promote the production of new products as soon as possible, with high technology and low cost in the market competition Take advantage of it. Hewlett-Packard Electronics Co., one of the United States’ “Top Ten Enterprises,” has a large research institute, and each year engages in the development of new products at a development cost of 8% to 10% of sales, making approximately 60% of the products sold. New products to get a huge profit. Of course, the implementation of pioneering strategies is costly and risky, but it can bring huge profits after success. 2. Stickiness strategy means to bypass the development process and immediately imitate and improve the new products appearing on the market to produce better quality products. To do this, we must keep abreast of peer research