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传媒形态的不断发展变化,要求相应的工作人员也要不断提升自己,顺应时代发展要求。所以在媒介融合的发展趋势下,播音员主持人要不断改善自身知识业务结构,提升业务能力,以适应媒介融合发展方向。本文在媒介融合界定及时代特点介绍的基础上,分析媒介融合给播音员主持人带来的机遇及挑战,并结合实际提出媒介融合趋势下播音员主持人业务发展对策。
The constant development and change of media forms require that the corresponding staff members also constantly improve themselves and comply with the requirements of the development of the times. Therefore, in the trend of media convergence, broadcasters should continuously improve their knowledge business structure and enhance their business capabilities so as to adapt to the direction of media convergence. Based on the introduction of media convergence and the characteristics of the times, this article analyzes the opportunities and challenges brought by the media convergence to the presenters of the broadcasters, and proposes the countermeasures for the business development of the presenters under the media convergence trend.