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在用户终端开展内容经营,简称“终端经营”。电信运营商的主要产品是话务量和提供信息内容服务,只有大的话务流量和内容使用量,才能为企业增量增收。目前很多电信企业的经营理念存在误区,将放号和提供终端设备当成企业的经营目的,事实上,放号和提供终端设备仅是通信和信息内容服务市场的第一次开发,激发话务量和信息内容使用量才是终端经营的终极目的。
In the user terminal content management, referred to as “terminal management ”. The main products of telecom operators are traffic and information content services. Only large traffic flow and content usage can increase revenue for the enterprise. At present, many telecom companies misunderstand the business philosophy, and put the number and terminal equipment as the business purpose of the enterprise. In fact, the numbering and provision of terminal equipment are only the first development in the communication and information content service market, which stimulate the traffic volume And the amount of information content is the ultimate goal of terminal management.