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客户是出口企业经营的关键要素。在出口贸易实务中,客户的开发和客户的维护是两个根本的工作。客户的开发主要包括两个方面,一是分析现有产品的国际市场行情,寻找更多的有效客户,不断调整自己的出口价格和供应能力,实现自己的利润最大化;二是迎合国际市场行情,寻找新的出口产品,实现新的利润增长点。在客户的维护方面,除了选择最有利于自己的交付和收汇方式之外,还需要不断了解竞争对手的情况,以改进自己的产品和服务。所有这些都需要掌握充分而有效的信息而做出决策。
Customer is the key element of the export business. In the practice of export trade, customer development and customer maintenance are two fundamental tasks. The development of the customer mainly includes two aspects. One is to analyze the international market of the existing products, find more effective clients, constantly adjust their export prices and supply capacity, and realize their own profit maximization. The second is to cater to the international market , Looking for new export products, to achieve new profit growth point. In the maintenance of customers, in addition to choose the most conducive to their own delivery and collection methods, but also need to constantly understand the situation of competitors to improve their products and services. All of this requires decision-making on the full and effective information.