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真人秀节目作为一种新的节目样式近几年在国内迅猛发展,其火爆程度带来了我国电视节目前所未有的媒体范例,成为我国电视产业新经济的一个亮点。本文运用产业链的相关理论,对我国电视真人秀节目产业链的现状和不足进行探讨。首先通过对国内外真人秀节目发展的现状,对比同类节目的差距,然后根据产业链的理论知识进行分析,从影响产业链构成要素着手,对真人秀节目品牌管理、节目创新、衍生产品开发等方面遇到的问题,说明我国电视产业链建构中的不足。最后,提出要从实施制播分离、发展衍生产业链、挖掘签约艺人价值等角度改良创新的建议。
As a new program style, reality TV shows have been developing rapidly in China in recent years. Their popularity has brought unprecedented media examples in China’s television programs and has become a bright spot in the new economy of China’s TV industry. This article uses the relevant theories of the industrial chain to discuss the status quo and shortcomings of China’s reality TV show industrial chain. First of all, through the actuality of the reality TV programs at home and abroad, comparing the differences of similar programs, and then analyzing the theoretical knowledge of the industry chain, starting from the factors that affect the industry chain, brand management, program innovation, derivative product development The problems encountered in this area illustrate the shortcomings in the construction of China’s TV industry chain. Finally, it puts forward some proposals to improve innovation from the point of view of the separation of production and broadcasting, the development of the derivative industrial chain and the exploration of the value of signed artistes.