中国媒介数字化、网络化、产业化进程在不断加快,一场新的革命浪潮暗流涌动,直接撼动着电视产业链的每一个环节。面对新的媒介环境,中国电视媒体只有通过对自身固有优势及与新媒体优势的充分整合,取长补短,才能在“碎片化”时代、新媒体迅速发展的时代保持优势,激发活力。 The process of digitization, networking and industrialization of Chinese media is accelerating. A new wave of revolutionary waves surges and directly shakes every aspect of the TV industry chain. Only by fully integrating its inherent advantages and advantages with new media in the face of the new media environment can China’s television media maintain its advantages and boost its vitality in the era of rapid development of new media and in the era of “fragmentation”.