论文部分内容阅读
连锁企业是在同一资本系统中,在同一商业范畴内,由连锁总部按同一种组织模式,对若干连锁门店进行统一经营管理的商业组织形式。连锁企业是零售市场激烈竞争的结果,是零售企业组织结构创新, 经营规模扩大,经营触角延伸,经营实力增强的标志,也是市场经济条件下零售业变革、重组、发展、创新的必然要求。连锁企业作为由各门店组合而成的集群式的经营组织,它一般在连锁总部的统一指挥和控制下,各门店统一实施总部制定的经营战略,以统一的店名店招、统一的标志标识、统一的经营理念、统一的管理模式、统一的促销行动、统一的销售价
Chain enterprises in the same capital system, in the same commercial areas, the chain headquarters by the same organizational model, a number of chain stores for unified management of the business organization. Chain stores are the result of keen competition in the retail market. They are also the hallmarks of the innovation, expansion, expansion and expansion of the retail business. They are also the necessary requirements for the reform, restructuring, development and innovation of the retail industry in the market economy. Chain stores as a combination of various stores from the cluster-type management organizations, it is generally under the unified command and control of the chain headquarters, the headquarters unified implementation of the headquarters to develop business strategy to a unified store name trick, a unified logo, A unified business philosophy, a unified management model, a unified promotional activities, a unified sales price