舆论环境关乎企业公共形象与长远发展,对于承担重要社会责任的央企而言更是如此。然而,近年来央企却屡屡成为国内外舆论争议的对象,有人甚至认为“央企在面对舆情时是弱势群体”。那么对于这类情况应该如何有效应对?如何提升传播者的素质与冲力? The public opinion environment is related to the corporate public image and long-term development, especially for the central enterprises that assume important social responsibilities. However, in recent years, central SOEs have repeatedly become the object of controversy at home and abroad. Some even think that “central SOEs are the disadvantaged groups in the face of public opinion.” So how to effectively deal with such situations? How to enhance the communicator’s quality and momentum?