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通过对南京发行量相对较大的报纸《现代快报》进行为期半个月的二手汽车广告信息的调查,来了解报纸对于二手汽车业发展的作用。同时作者也对报纸上的汽车广告信息就以下几个方面进行了一定的分析研究:专栏与非专栏信息量的比较分析;供求信息的信息量对比;不同车种的信息量比较;转让汽车的车种信息量统计分析;转让汽车不同档次信息量统计分析;租赁汽车的车种信息量统计分析。
Through a relatively large circulation of Nanjing’s newspaper “Modern Express” for a period of two months of second-hand car advertising information survey to understand the newspaper for the second-hand car industry development. At the same time, the author also carries out some analysis and research on the advertisement information of newspapers on the following aspects: the comparative analysis of the amount of information between columns and non-columns; the comparison between the amount of information of supply and demand information; the comparison of the amount of information of different types of vehicles; Statistical analysis of vehicle information; statistical analysis of different levels of information on the transfer of vehicles; statistical analysis of information of rental vehicles.