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近年来,我国广告设计专业伴随着我国教育水平的不断发展取得了长足进展,但是也存在一定问题,如育人模式落后、就业率偏低等问题。这些问题的存在极大地阻碍了我国广告设计专业的教学水平的提高,因此应当高度重视。基于此,系统阐述该门课程教学方法改革的途径,旨在提高我国广告设计专业的教学水平,培养出更多满足社会需求的专业人才。
In recent years, China’s advertising design specialty has made great progress along with the constant development of our country’s education level, but there are also some problems, such as backward education mode and low employment rate. The existence of these problems has greatly hindered the improvement of teaching level of advertising design major in our country, so we should attach great importance to it. Based on this, the author expounds systematically the ways of teaching reform in this course, aiming to improve the teaching level of advertising design major in our country and cultivate more professionals to meet the needs of society.